BMA House partners with Lumi to provide App Ready events

The prestigious Bloomsbury event venue, BMA House has announced a partnership with Lumi, a global market leader in audience insight technology for live events, to provide event bookers with a sophisticated and interactive feature for events, meetings and conferences.

Lumi’s core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisers to provide an unparalleled understanding of audience attitudes, opinions and behaviour. They provide a selection of apps powered for iOS and Android to deliver interactive, dynamic, cost-effective and worry free meetings and events.

The ‘app ready’ service at BMA House will be available for 50 plus delegates, enabling them to share conference information, capture quality data and insight from attendees, integrate and interact with social media and generate sponsorship revenue.

Rowan Bennett, Sales and Marketing Manager of BMA House, commented on the partnership: “We are embracing the digital culture here at BMA House. Our new relationship with Lumi and our approach to using iPads is key in supporting the new generation of event organisers moving towards a more interactive style of conferencing.  We are also keen to encourage sustainability during events where ever possible.”

Peter Eyre, UK Managing Director of Lumi, added: “We have seen a dramatic rise in the use of tablets/iPads at conferences and corporate events. We appreciate the need to create a fully featured experience that incorporates social media, photos, videos, presentations and more so that participants will be fully engaged throughout the entire event life cycle.

”A recent industry study revealed 64% of corporates said they already have, or are considering creating a mobile app for their events, compared with just 23% in 2010.”

Apps available at BMA House include Lumi Show, designed to provide accurate and up-to-date event information before, during and after events and Lumi Join which helps manage and create more engaging meetings, through real-time messaging and polling.

BMA House is a stunning Grade II listed building located in fashionable Bloomsbury, Central London. This beautiful property boasts multi purpose event spaces with capacities of up to 300 for a conference, 200 for dinner and 320 for a cocktail party.

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