In an attempt to highlight the suitability of the local area as a conference location, Conference Leeds has launched an environmentally-friendly marketing campaign, the Yorkshire Evening Post reports.
Bags bearing the slogan 'Leeds, A Venue for Life' are to be distributed to conference organisers, with the central message being that Leeds is an ideal location for business meetings.
However, the fact that each bag will be made of 100 per cent sustainably-sourced cotton also serves to emphasise how the conference industry as a whole can reduce its carbon footprint.
"We were very conscious that, as an industry, we amass a lot of printed material and plastic carriers, particularly at exhibitions,"
"Our sustainably sourced bag is intended to replace the environmentally damaging plastic carriers that we see everywhere at exhibitions and conferences."
The campaign is being fronted by Jennifer Celerier, a former contestant on The Apprentice, the BBC TV show starring Sir Alan Sugar.
The celebrity version of The Apprentice, due to be aired in March for Comic Relief, has already been filmed and is set to feature controversial broadcaster Jonathan Ross.
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