London City Selection Launching at Confex 2010

The London City Selection will be officially launched on Wednesday 24th February at 2pm in the London Bar at International Confex, Earls Court.

The London City Selection is a handpicked group of venues from within the City of London working together to raise the profile of the Square Mile as a world class destination for meetings, conferences, exhibitions and events. Event planners using the Selection will benefit from greater insight about the quality meetings and events space in the City of London as well as a referral system between members, supporting the event planning process.

The London City Selection will be marketed through a dedicated website due to be launched in time for Confex, as well as trade shows, PR and social networking.

The London City Selection is a Barbican led initiative born from the highly successful EC Collective, which has brought corporate buyers to the City for fam trips over the past two years. The consortium is being chaired this year by the Barbican's business development manager, Samme Allen.

Visit London, head of event solutions and UK Sales, Zanine Adams commented: "The launch of the London City Selection is great news for the Square Mile, it will act as a focal point for the destination, bringing together buyers and the Selection's superb venue and events offering. The launch of this new initiative at Confex marks a huge step for the team involved, who have

worked tirelessly since the original concept for the EC Collective was drawn up two years ago."

London City Selection chair and Barbican business development manager, Samme Allen: "This project is a great opportunity for the City of London and there has never been a more important time for us to establish the Square Mile as a destination within its own right. I am thoroughly looking forward to developing the Selection over the next year and bringing together so many colleagues and venues from the City."

The launch event at International Confex will be the perfect opportunity to meet the members involved, who include:

. Apex hotels

. Barbican

. CCT Venues

. Crowne Plaza Shoreditch

. ETC Venues

. Ironmongers Hall

. Malmaison

. Museum of London

. One America Square

. The Andaz

. The Brewery

. The HAC

. The Hoxton

. The Mermaid

. Trinity House

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