The meetings industry association (mia) announced growth in income of 9% for the year ending 31 August 2014 at its AGM, held at International Confex on 18 February 2015.
The mia reported solid membership figures, holding steady at 530 and reflected on progress from last year as well as discussing growth areas for 2015.
Andrew Mosley, who was elected chairman of the association in April 2014, said there was “a growing sense of optimism currently within the meetings industry with customers noticeably starting to spend money and event attendance up on previous years.”
He continued: "We have had a strong year financially and demonstrated healthy growth in a large number of our membership programmes. Our primary objective for the year ahead is to grow membership by increasing the delivery of exceptional standards and valuable benefits for our members.” This, he added, would predominantly be achievable through AIM and AIM Higher accreditations: “We have introduced a number of marketing opportunities through the AIM website and have seen an increase in the number of venues achieving AIM at Silver and Gold which is very positive.”
The mia also announced the launch of a new online research and business tool that will deliver monthly data to measure the meetings business. Jane Longhurst, mia’s chief executive, believes that the launch of Touchstone will provide a real benchmark for the industry going forward.
“We listened to the industry and to our members. Our online resources are already an invaluable tool to businesses and individuals and we intend to continue to develop research and reports to deliver valuable business information on competitive sets. We will be running a free of charge three-month taster of Touchstone and all venues will be invited to participate.”