UK businesses have increased their networking by 15 per cent since 2012, claims a new survey conducted by design and marketing agency, Catalogues 4 Business (C4B).
C4B surveyed 100 UK businesses and found that networking is now used by nearly three out of five (58%) companies, a sign that companies today prefer to deepen relationships by face-to-face contact. The report was drawn from a mix of businesses, both B2B and B2C, and combination of industry sectors.
Compared to a similar report last year (the 2012 Channel Vision report), networking has increased by 15 per cent over the last 12 months, a sign that in today’s digital age companies feel the need to boost their relations with their customers in a more personal way.
Ian Simpson, Managing Director at C4B, says: “A majority of companies within the UK have found that networking has become a crucial element to their organisation. Even though social media and digital marketing has been increasing in popularity, networking has become that much more important.
“People prefer to talk to humans rather than computers and prefer to receive information in their hand rather than in an email.”