The International Confex media campaign was launched today with the unveiling of ‘Newswire’, the new brand for exhibitor media opportunities pre and during International Confex and the new identity for the onsite press office.
Newswire replaces the News Café brand with the remit of encouraging exhibitors to use the show for pre-event media opportunities as well as on site launches and announcements.
This year the press office will also have a 6ft Twitterwall available to visitors and exhibitors looking to communicate via Twitter. The wall will dominate the press office but also be visible to visitors passing by and organisers are keen to get as much activity on the wall as possible including live reaction to the show, on stand announcements, and alerts for show features.
“Many of our exhibitors use Confex as a focal point for their own marketing efforts and we’re keen to give them as many outlets as possible around the show,” comments Jonny Sullens, Portfolio Director, International Confex. “The Newswire and the Twitterwall represent massive opportunities for exhibitors to communicate with visitor – and vice versa – pre, during and post show.”
The Newswire is live now on www.international-confex.com where exhibitors can begin uploading press information.
International Confex takes place 6-8 March 2012 at ExCeL London. For further information on International Confex and to register for your free visitor pass, please visit www.international-confex.com and follow us on Twitter @IntlConfex , via the Confex Group on LinkedIn and on the Confex blog for the latest information.