Northern Ireland: a leading business destination

Northern Ireland has been named as a top business tourism destination by delegates in a recent report.

The research, which comes from consultants Tourism Development International found that nine out of ten business visitors would recommend the destination for meetings and events.

Respondents highlighted Northern Irelands’ diversity of venues, professionalism and quality of its conference product as a key reason to conduct business there, as well as the renowned Irish warm welcome.

Value for money compared to other destinations was also listed as a key incentive for business travellers, along with the destination’s world class golf facilities, quality of food and the range of unique activities.

David Boyce, Deputy Director Great Britain at Tourism Ireland commented: “This research underlines the quality of venues and services which Northern Ireland offers delegates. As a destination, Northern Ireland continues to invest in its business tourism product through developments in infrastructure, hotel stock and venues. A series of exciting events spaces are set to open in 2011 including Belfast’s Titanic Quarter, the new Lyric Theatre and the Crumlin Road Gaol. We’re positive this level of investment will continue to keep Northern Ireland at the forefront of buyer’s minds”.

The research recorded the views of more than 300 international business visitors, conference organisers and destination management companies this summer.

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