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International Confex has launched its first ever Hotel Lobby for the 2013 show in March. The new feature will provide a focused area for buyers to see a variety of the very best properties showcasing their meetings and events products.
The Hotel Lobby will have three separate sections tailored to UK, international or luxury products. The feature will be centrally located to add to the easy navigation of the show for visitors.
"The Hotel Lobby is a new feature for International Confex 2013 and is a response to feedback from our visitors which indicated a desire for a specific area where they can see specialist hotels with compelling meetings and events products," comments Group Event Manager, James Samuel. "The feature will act as highly visual lobby areas where visitors can spend time talking to individual venues, be they part of a group or independent entities.
“The Hotel Lobby has already received an excellent response from exhibitors, and will feature hotels including Zacchera, Ramada, Barcelo, Westin Bayshore (Vancouver), Hotel Verta, Helios Hotels & Resorts, Ellicis Hotels, Royal Hotel San Marino and Holiday Inn Stratford, with very few spaces left for other hotel products to join the area – we’re even considering expanding the space. It’s a bespoke feature which will ensure greater return on investment for participants, demonstrating our commitment to assisting individual bespoke hotels to market themselves in a cost effective way alongside the larger chains.
"We're really pleased with the response to the Hotel Lobby; it's already proved itself to be a popular feature among exhibitors and will provide an interactive experience with increased choice to our visitors" concludes Samuel.
International Confex takes place at London’s ExCeL Centre between the 19th and 21st March.