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The National Exhibition Centre (NEC) is to host next year's Cycle Show, it has been announced.
Taking place from September 29th until October 2nd 2010, the show is expected to attract 35,000 visitors.
Next year's exhibition will include bike launches from top brands, new outdoor try-out tracks, where visitors can try commuter and mountain bikes in their natural habitat, and BMX street course competitions.
Isobel Dennis, company director of Upper Street Events, which is organising the event, said it had been a difficult decision to leave Earl's Court.
"This move has been cycle industry-driven and we believe [it] will give the show access to a greater reach of trade and consumer audiences creating a truly national event," she added.
Cycle Show event director Andrew Brabazon added that he hoped the event will deliver a show "the likes of which has never been seen in the UK".
Over the next few months, the NEC will host Dive 2010, the Supreme Cat Show, Hobbycrafts and Cruise Birmingham 2010.