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The government's interest in tourism could lead to more people visiting Bradford venues, it has been suggested.
John Penrose, minister for tourism and heritage, has highlighted the fact that prime ministers have never traditionally commented on this sector but David Cameron has spoken about it during the first 100 days of the government.
The economic downturn has meant that the UK has needed to refocus its strengths away from the finance sector, London and the south east, which he says can best be achieved through the country's tourism industry.
Mr Penrose calls for more unity in the sector in order to allow it to achieve its goals, saying that this is essential if the north of England is to draw in business travellers.
He said: "We all have to make sure that we are working in a coordinated fashion. The reason why, is because the stakes are not just politically high, but also economically very high."
Recent figures published by VisitEngland showed that England attract 84 per cent of travellers to the UK.