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The 2014 Britain for Events campaign launches this week with an extensive national print, broadcast and digital campaign designed to represent the best of the UK events industry.
The campaign will run through to December and includes a series of targeted events that will take place throughout 2014, with a National Events Month in October as well as a presence at the International Festival for Business in Liverpool in July. The campaign will also be supported by a new motion graphic video that celebrates all things ‘Britain for Events’.
The £39.1bn UK events industry has seen a growth of the sector in Britain of £3bn since 2010, and the campaign is aiming for its most productive year yet.
Alistair Turner, campaign director, Britain for Events, said: "Once again Britain is hosting some of the biggest sporting and cultural events in 2014, from the Ryder Cup and Commonwealth Games in Scotland to Glastonbury.
"Supporting events, from local fairs and festivals to globally significant moments, we have lots to be proud of within the UK.
"Simply put, we’re good at putting on events, we get it, and that is something that has been proven around the world. We’re happy to be leading the charge and saying just how good Britain’s Events are."
The Britain for Events campaign is now in its fourth year having evolved from the National Meetings Week, which began in 2001.