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Two major sports shows are converging on London's Excel next spring as part of a new partnership.
The London Golf and Tennis Show brings two events under one roof, with one of London's biggest venues playing host to the new venture.
It will be the sixth time that the London Golf Show has been staged, but the first time it will take place in the new format, when it is staged from April 30th to May 2nd next year.
"There are many crossovers between the two sports," said Ken Schofield, chairman of the Golf Show Group, which owns both the London and NEC golf shows.
"Commercially, many of the large brands in golf are also present in tennis and many amateurs play both sports to relax," he added.
TGI Golf and The Professional Golfers' Association (PGA) recently announced that they were joining forces to create Europe's largest trade show for golf