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Max WiFi, White Space Productions & Tobacco Dock host interactive tech showcase: #Digitalize


Sep 09, 2013 | News

Wireless specialists Max WiFi, production management and services company White Space Productions and London venue Tobacco Dock teamed up to host Digitalize; a spectacular interactive event showcasing the latest in digital tech, and how it can be harnessed to take event production to the next level. Industry professionals attended Digitalize including representatives from Frieze, EE, Concerto Live, Sledge and WRG Live.

Max WiFi showcased the 1GB fibre data communication and Wi-Fi infrastructure it has installed at Tobacco Dock allowing for the smooth running of a multitude of devices from web streaming to smartphones and tablets. White Space Productions supplied a number of interactive displays and worked in partnership with Tobacco Dock to stage the entire event.

Richard Hughes, Director, Max WiFi said: “We wanted to produce an event that would engage the minds of production agencies and event organisers who want to elevate their events from good to incredible using digital technology. So often organisers hear about the latest technology or watch demos, but rarely get the opportunity to experience first-hand interaction. We collaborated with White Space Productions and Tobacco Dock to produce Digitalize to give organisers a unique, interactive experience with a diverse and exciting range of digital products.”

Jonathan Read, Commercial Director, Tobacco Dock said: “The vision for Digitalize was fantastic and we are delighted to host the event at Tobacco Dock and demonstrate the fact that the venue now has one of the best data communications facilities in the UK. It was a great opportunity to meet with industry colleagues and for both existing and potential clients to experience this unique space.”

Guests arrived via the Quayside entrance of Tobacco Dock and were shown to East Mall for cocktails. Displayed in the East Mall was an exciting array of digital products guests could interact with alongside visual demos which showed guests the technology in action at other events. Guests were invited to Tweet throughout the event and take pictures using Instagram and #Digitalize which were instantly uploaded to screens using live streaming technology from Eventstagram.

In the East Mall guests experienced Max WiFi’s new registration system, impressive 3D visuals and augmented reality from White Space Productions, NFC and RFID technology from Excelerated Apps, Luma’s interactive YrSurface and digital signage systems created by White Space Productions and installed and commissioned by Max WiFi displaying event and participant information and live video and web streams. The Basement space, below the East Mall, displayed a 3D projection area showing liner and interactive 3D corporate content and boasted a projection tunnel guests could walk through all provided by White Space Productions. Luma’s graffiti YrWall was also housed in the Basement with guests able to digitally spray paint their own creations and streamed live back into the East Mall to entice guests downstairs.

Guests enjoyed drinks expertly mixed by mobile bar specialists Liquid Chefs. Signature cocktails Mango Blitz; a delicious summer twist to the classic Daiquiri made from 100% mango blended with vodka, sugar and a touch of lime, served frozen with a sprig of mint and Apple Mojito were shaken. Specially reinvented for the event was the Pomegranate Fizz, a natural pomegranate cordial shaken with fresh lime and vodka topped with soda and served in a champagne glass with a floating raspberry.

St.Food (StreetDotFood) provided 3 of its favourite gastronomic food trucks serving savoury and sweet dishes for guests to tuck into. Jez Felwick, in an iconic grass covered ice-cream van, provided delectable meatballs, Maki Matchi served fresh vegetarian sushi and the team behind Sorbitium created flavoursome natural ice creams and sorbets.

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