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195 Piccadilly has announced record room hire sales for the first quarter of 2011, exceeding its target by 11% between January and March.
During January alone the prestigious venue and home of BAFTA saw an impressive 67% increase in room hire sales compared to 2010, whilst March saw a 24% rise, resulting in the best room hire sales recorded for six years.
The majority of bookings were for conferences, annual general meetings and awards ceremonies, many choosing BAFTA for its unique entertaining spaces which include London's largest independent screening room.
The venue has also exceeded its sales targets within other sectors of the business, with catering exceeding its target by 8% and beverages by 6%.
Jenny Bones, Head of Commercial Events at 195 Piccadilly comments: “We’re thrilled to achieve a record number of bookings and to exceed our sales targets. The venue has proved increasingly popular and with people looking to host meetings and events in unusual venues and BAFTA, with its renowned glamour, is hugely attractive to the market. We’re committed to ensuring all our clients receive the best quality service and experience with us - and it’s a testament to the team that we’ve had some fantastic feedback following their events”.
Among the venue's facilities are a state-of-the-art cinema with 227 seats, an intimate screening room, mezzanine and boardroom providing a flexible range of facilities for hosting product launches, film screenings, catwalk shows, meetings, dinners, awards and more.