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Event organisers at the National Exhibition Centre (NEC) are to design and manage the key performance area at this year's Carole Nash Motorcycle Live, it has been announced.
The Birmingham venue's in-house organising team saw off strong competition to secure the contract.
Due to take place between November 27th and December 5th, Carole Nash Motorcycle Live brings together more than 35 leading bike manufacturers.
Emily Sweeney, business development manager at NEC Managed Events, said: "This is a really exciting project for us and is another great example of the dynamic flexibility that we can create when meeting the needs of our clients and customers."
The NEC team will work with contractors Stage Electrics to design the stage set and AV for the show.
Other events taking place at the midlands venue over the coming months include the BBC Winter Good Food show, as well as concerts performed by Justin Bieber and Taylor Swift.