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Capita Travel & Events reveals meeting space trends


Jun 04, 2013 | News

Capita travel and events has released new data showing the key trends in internal meeting space usage.

The information follows analysis of more than 1 million customer internal meeting room bookings.

Analysis of the data shows that internal room bookings are evenly spread across the course of the working week. This is in contrast to external weekday venue bookings which remain concentrated on mid-week. With an average external venue price differential of 25/30% for mid week versus lower priced, low demand Monday and Friday, this highlights the real necessity for organisations to make full use of internal space.

The data revealed that the average number of delegates is five and average meeting duration is three hours.

9% of internal meetings booked include food and beverages through internal or external catering providers. In addition to normal food and beverages, 0.5% of bookings were used for full private dining events.

Unsurprisingly, boardroom style is the most popular room layout for internal meetings at 87%.

88.5% of bookings into rooms with video conferencing facilities are solely for video conferencing. While this demonstrates that they are being used effectively, an average of just 6% of internal space has such facilities.

Jim Quintrell, the agency’s head of account management for meetings and events, said: "By gathering data, understanding trends and examining what meetings are being forced externally by a lack of availability, you can avoid unnecessary external venue spend.

"Reconfiguring floor space around demand, for example, can help optimise internal space and thus reduce costs."

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