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Being named the European Capital of Culture in 2008 has had a sustained and positive impact on Liverpool venues, according to a new report.
The study, entitled Impacts 08 - the Liverpool Model, was commissioned by Liverpool City Council to look at the long-term effects of the city's status as European Capital of Culture and the effect it had on business and tourism.
One author of the report was University of Liverpool social scientist Dr Beatriz Garcia, who said that many people had a misconception of social deprivation and an uninformed opinion of Liverpool venues and buildings before the status was bestowed.
"The city has undergone a remarkable image renaissance locally, nationally and internationally. The European Capital of Culture, however, presented a richer picture of Liverpool as a contemporary, multi-faceted city," she explained.
Next week, Liverpool venues will be given a further boost when Liverpool's Arena and Convention Centre hosts the 2010 British Dental Conference and Exhibition, featuring presentations by experts from all over the planet.