With a week to go until the Meetings Show UK opens at London’s Olympia, its organiser, Centaur Exhibitions, has released its official event app powered by DoubleDutch to engage attendees, and capture leads for exhibitors.
The Meetings Show UK is a major new event for the UK meeting industry offering an unrivalled platform of inbound and outbound business and bringing together the heart of the meetings community. It is the first UK event to offer a fully hosted buyer programme which accommodates buyers from Europe and beyond.
The show, taking place at London’s Olympia 9-11 July, partnered with mobile event technology provider DoubleDutch to create a dedicated app to provide visitors with an engaging tool to guide them around the event, create a schedule on the go, and interact with visitors and exhibitors.
The app has been developed to integrate with social media and uses new mobile badge scanning technology to maximise exhibitors’ leads.
“Engagement on social media has become increasingly important at events like ours,” says The Meeting Show UK’s Event Director, Steve Knight. “The need for an app to allow visitors to engage with each other was important to us, and this particular app exceeds all of our expectations. It allows attendees, including Hosted Buyers, to manage their own personal blend of exhibitor meetings, networking and education sessions.”
The app will be available for mobile devices on Android, iOS and mobile web platforms. It requires users to create a profile and login, so only those who have The Meetings Show UK app can view information provided by other opt-in users.
DoubleDutch Co-founder and CEO, Lawrence Coburn, commented: "The Meetings Show UK is a great partner for DoubleDutch because it brings together the top minds in the events industry. Together, we can help redefine the exhibition model and lead this space by giving attendees the latest in event technology and empowering organisers with never-before-seen event data."
