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International Confex received the Best Use of Social Media award at the recent Event Technology Awards. The award highlights the show’s expanding use of digital technology to connect both buyer and supplier.
The UK’s leading exhibitions for the event industry has embraced community-based marketing for the last three years, growing its community both within and outside the show and allowing buyers to access the show content from outside the exhibition.
Last year, social media was used to promote and access educational content, and to enhance networking opportunities between buyers and suppliers.
Exhibition Director, Donna Bushell, commented: “It’s a well earned accolade for International Confex. Confex has an amazing database of buyers and suppliers within the industry and our social media communities are a great way for them to share information, research, technology and opinion. It works for them and for the show.”
International Confex will shortly be unveiling its educational strategy for its 2014 show, with the changing use and face of social media, one of the many hot topics.