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Industry association Eventia has developed a new session for the second day of The Summer Eventia 2013 to move corporate social responsibility into the mainstream.
The session entitled ‘Corporate Recognition: Doing the right thing and doing it well’ will aim to help the industry recognise that sustainable business practice extends far beyond just systems and processes linked to international standards.
"We’ve given a lot of airtime at both our annual summer conferences and in education seminars to the topic of sustainability," says Eventia Chairman, Simon Hughes. "This year we want to step that debate right up as part of the agenda for helping our members deal with the new normal that we all face in the current economic climate. This means that we need to inspire people with stories that show how it’s possible to develop a mindset that focuses on the value of managing and developing your corporate reputation across all aspects of your business operation."
After 12 months during which many major global brands have been put under the spotlight for dubious business practices, Eventia has assembled an expert panel to address the subject of corporate recognition. Marketing agency RPM has worked on elements of The Bigger Picture programme for Sky and company Director Rory Sloan will be sharing details of the approach the agency took to match the corporate objectives the broadcaster deploys as part of its CSR commitment.
David Wise from Wise Productions will share his company’s attitude to embedding the right approach into every aspect of its operation and the value of creating connections with the local community.
To support these examples, Kevin Traverse-Healy, Partner in Equal, the behaviour change consultancy, will be offering some practical advice for delegates. "The development of CSR in reputation management towards integration into the whole of business delivery is becoming more critical," he says. "Brand value and relationships have never been more important - just look at the changing nature of the relationship that CSR and corporate reputation have with marketing these days. Businesses large and small have to do the right thing and they have to do it well."
The Summer Eventia 2013 takes place at ICC Birmingham, from 30th June to 2nd July 2013.