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De Boer sails to success at boat show


Oct 06, 2008 | News

De Boer’s latest spectacular structure wowed crowds at this year’s leading nautical exhibition – the PSP Southampton Boat Show.

The stunning double-decker aluminium structure, with wood features and a distinctive shaped roof, provided organisers with a unique and innovative facility to mark the Show’s 40th anniversary.

Measuring 20 by 30 metres, the ‘Emperor’ with a ‘Delta’ roof, housed an exhibition area which focused on life-style products including health and beauty, women’s accessories, luxury garden furniture and art. The upper level comprised of three hospitality lounges complete with covered viewing balconies as well as a meeting room and a kitchen.

The multi-functional double-decker structure has a series of new design concepts making it an ideal facility for conferences and exhibitions, product launches or hospitality.

The structure offers a hybrid of the ‘Emperor’ two-storey structure combined with the distinctive features of the company’s highly successful ‘Delta’ which allows for a tailor-made structure in units of 5 by 5 metres. As with the popular ‘Emperor’, the traditional aluminium frames have been replaced by glued wood technology providing a much warmer feel to the bare structure.

De Boer provided temporary venues to many areas of the show including two exhibition venues and a number of restaurants, first aid facilities, bars and lounges. The gigantic Jumbo Hall measuring 40 by 95 metres created the Ocean Hall exhibition area, while another Jumbo Hall was used to house the Windward Hall measuring 30 by 75 metres. Eight Chalets and 12 Pyramide tents were used in the Hydropool marina as private mooring spots for boats and guests.

John Cochrane, De Boer’s Sales Director – Events, said: “De Boer was delighted to be part of this prestigious event especially as it marked its 40th anniversary, and we were particularly pleased to offer the organisers our latest innovation – the ‘Emperor’ with a ‘Delta’ roof – to add a fresh new dimension to the show.”

This year’s boat show, in association with ITV Meridian, attracted more than 100,000 visitors. The exhibition took place between the 12th to the 21st September. To mark the 40th anniversary of the show, the nautical extravaganza was opened by the sailors from Team GB, led by Ben Ainslie, and a host of boating and television legends from the past five decades including Sir Robin Knox-Johnston, Dame Ellen MacArthur, Steve Curtis MBE, Lady Pippa Blake and Kate O’Mara.

*Background on De Boer:*

De Boer Group is worldwide market leader in rental of temporary accommodation for large events and festivals, storage purposes, airport baggage handling and supermarkets. Established in 1924 and headquartered in Alkmaar, The Netherlands, De Boer now has offices in The Netherlands, Germany, the United Kingdom, Belgium, France, Spain, Switzerland, Austria, Sweden and Qatar. De Boer is also represented in the USA.

Worldwide it employs more than 350 people and during high season another 150 temporary workers are deployed. NPM Capital has been major shareholder since August 2005.

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