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Councillors in Edinburgh are reportedly looking into the possibility of hosting corporate conferences involving as many as 40,000 people within the next few years.
Already the Scottish capital is one of the leading destinations for both corporate and public sector events, not only in the UK, but also within Europe, though local officials have no intention on standing still.
Instead, they are considering plans to construct a major new convention centre capable of holding large-scale events, with the logistics of playing host to tens of thousands of delegates currently being looked into carefully, Meetpie.com has reported.
"We're looking at which [area] would be best for a sustainable business model," he told the website.
"If we build a new convention centre, so much would also have happen alongside in terms of beds - we're currently 4,000 short as it is."
The comments come soon after it was announced that the Caltongate area of Edinburgh's Old Town is to benefit from £300 million worth of investment.
In addition to a number of new retail units, a 26,000 square foot conference venue is also expected for the historic quarter.