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Event marketing company Evvnt has bought EventSneaker, an events communication startup, as part of its global expansion plans.
The partnership will enable Evvnt to offer new services for event organisers that will help them to measure the success of email, SMS, mobile and social media marketing. The combination of evvnt’s marketing reach and EventSneaker’s tracking of this reach back to revenue and attendees will further aid event organisers worldwide.
Over the coming months Evvnt will integrate EventSneaker’s staff and technology into its own services.
Richard Green, CEO of Evvnt, commented: "It was very clear from early conversations with EventSneaker that they had really focused on event organisers’ need to secure a clear return on investment for every single outbound marketing activity, from a tweet to a text."
Mark Stephenson, CEO at EventSneaker, added “evvnt have a proven product, a proven client base and a resourceful, professional and skilful team. Adding our intelligence product is going to produce something amazing for event professionals. I want to be part of that, who wouldn’t.”