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Authors, Ritzo ten Cate, Ronald Mulder, Lykle de Vries and Merijn Goris of De Ondernemers BV have published a blue paper which is freely available and is designed to be valuable for those publicising meetings and events.
The authors are all experienced speakers on a wide range of topics including entrepreneurship, value creation and social media and have organised various events, including Un-convention.
Their experiences and insights led to the creation of this handbook.
The handbook offers you a very hands-on and pragmatic look at how to utilise Social Media to support your event, by focusing on the end goals that you want to reach.
The blue paper is available to view here: http://www.scribd.com/doc/70087953/Blue-Paper-Social-Media-for-Congresses-and-Events