The Scottish Exhibition and Conference Centre (SECC) has landed three major contracts for staging large events in the past week.
Hard work was the reason for the Glasgow venue securing the Institute for Safety and Health, the International Association for Teaching English as a Foreign Language and the Scottish Patient Safety conferences, said Ben Goedegebuure, director of sales for the SECC.
The contracts follow the venue's announcement that it will stage the Music of Black Origin awards in September - the first time the ceremony has been held outside London in its history.
"These wins in rapid succession demonstrate Glasgow's continuing attractiveness as a destination for meetings and conventions," said Molly Doheny, head of the convention bureau at Glasgow City Marketing Bureau.
The SECC pulled in just under 1.2 million visitors in 190 events in the year ending March 2009 and Mr Goedegebuure recently said that one of the keys to the conference centre's success was its ability to establish a relationship of trust with its clients.