This morning at the Tate Modern on London’s South Bank in a speech to representatives from across the UK's event and tourism industry, Secretary of State, Jeremy Hunt, pledged the Government’s continued support for tourism in England calling on the industry to work in partnership to build on the successes of 2012. He announced a further £2m of funding to VisitEngland to extend the Holidays at home are GREAT! campaign in order to ensure 2012 is a turning point for our domestic tourism industry and to make sure that the UK is always promoted as actively to its home market as overseas destinations promote theirs in the UK.
The additional funding will be used to deliver a spring 2013 campaign to stimulate the short break market working in conjunction with the travel trade, whilst we continue to work with our destination partners to grow the local visitor economy.
2012 marks VisitEngland’s third year of operation. In their role as the National Tourist Board for England, they have been working on behalf of the industry to identify opportunities, broker partnerships and contribute positively to the creation of an environment for sustainable growth. Their first Annual Review outlines the operating environment in which they work and identifies the key activities VisitEngland has carried out in order to achieve the ambitious growth targets set by the Strategic Framework for Tourism in England 2010-2020.
As the 2012 Olympians depart and England prepares to welcome the Paralympic Family the VisitEngland team continues to work on your behalf to ensure the opportunities provided by this unprecedented year are developed and ensure continual benefit in the years to come.