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Major Brighton event venue the Udderbelly, built in the shape of a giant upside down purple cow, will not return next year, reports the Argus.
The event venue has been a prominent feature at the Brighton Fringe Festival for the past two years, but its contract is up and not enough people have been showing up on weekdays. The Parlure Spiegeltent will not be closing down, prompting speculation that having two event venues so close together was a mistake, but event organisers deny this was the case.
Ed Bartlam, director of Udderbelly, told the website: "We were disappointed not to return because we have loved being in Brighton. But we haven't been able to make it work financially."
Mr Bartlam added that the festival needed to concentrate more on building large audiences and forging stronger connections with the arts community in the rest of the UK.
According to Liverpool Daily Post, 15 million people have visited events venues in Liverpool this year, many of whom were undoubtedly encouraged by the Capital of Culture programme.