Ocean Media Group has announced the launch of a new three-day consumer show – The Outdoor Leisure Show.
Taking place at the National Exhibition Centre, NEC, Birmingham, from 25 – 27 February 2011, it will run alongside the successful and popular Boat & Caravan Show (22 – 27 February), which attracted over 85,000 visitors last year.
The new show is targeted at individuals, groups and families in the Midlands and the North of England; those who enjoy spending time in the great outdoors - rambling, fell walking, climbing, mountaineering or exploring places of natural interest.
Commenting on the launch, Outdoor Leisure Show’s Event Director Andy Gibb said: “Our research has shown there is a need for an outdoor leisure show specifically targeting those from the Midlands and the north of England.
“We have a successful track record with the Boat & Caravan Show - about to celebrate its 50th anniversary - of organising an event that delivers what both exhibitors and visitors are looking for from a consumer event; sales from an exhibitor’s perspective, and the opportunity for visitors to see and purchase the latest outdoor clothing, equipment, technology and accessories.”
The Outdoor Leisure Show visitor experience will include free to try outdoor activities including canoeing, kayaking and climbing.
Additionally, the three-day event has attracted adventurer and TV presenter, and former Royal Marine Monty Halls.
Commenting on his attendance, Monty Halls said: “I am delighted to be able to share my experiences of the outdoor life with those attending the show.
“Whether a young child, teenager, parent or grandparent there is so much to experience outdoors from walking and visiting national trust houses to mountaineering and rafting. It is a way of life that I encourage everyone to embrace at some time during the year.”
The Outdoor Leisure Show - set to attract 20,000 visitors - takes place in Hall 9, alongside the Boat & Caravan Show. Parking will be included in the price of a ticket - £15.50 adults; £13.50 seniors: Child 5-15 £7.00; Child under 5 Free and £46.00 for a family ticket (2 adults and 3 children).
For further information on The Outdoor Leisure Show visit www.outdoorleisureshow.com. The sales team can be contacted on 024 7657 1154.