The tourism and hospitality industry is set to benefit from the Olympic as people will want to take advantage of the buzz surrounding the capital in the run up to 2012, according to an expert.
Sally Chatterjee, interim chief executive officer of Visit London, said London venues were expected to see peak demand ahead of and after the Games.
"From a visitor perspective, not everyone is focused on sporting events but many want to take advantage of the buzz around London as the host city," she commented.
Visit London's research shows that 13,300 new rooms will be opened in the capital in time for the opening ceremony of the Olympics, which is now less than 1,000 days away.
Venues in the capital will also benefit from improvements to infrastructure, such as upgrades to the underground system.
More than £11 billion will be invested in projects that will directly benefit visitors to the city, according to Visit London.