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Registration now open for 'Made to Measure' HBAA Annual Forum


Aug 14, 2013 | News

The Hotel Booking Agents Association (HBAA) has opened registration for members to attend its HBAA Annual Forum, which takes place this year on 5-6 September 2013 at Twickenham Stadium, London. The evening awards ceremony and networking dinner will be hosted at the Radisson Blu Edwardian London Heathrow Hotel.

The HBAA annual forum is a well established industry forum which facilitates innovative ways of discussing the industry’s most pertinent and current topics. The format is a mixture of industry speakers, panel debates and networking opportunities pre and post event.

A highlight of the Association’s calendar, this year’s Forum carries the theme ‘Made to Measure’, with tailored content delivered to the HBAA’s membership. The two-day event will feature plenary sessions with industry experts, followed by afternoon streamed sessions for agent and venue members. On the morning of Friday 6th September, members will participate in one of three learning tracks according to their job roles.

‘Made to Measure’ will also include an exclusive reveal of the results of the ‘UK Accommodation and Meetings Trends’ survey by Liz Hall, Head of Hospitality & Leisure Research at PricewaterhouseCoopers, commissioned in partnership with the HBAA. A panel discussion featuring industry leaders will follow and the event will conclude with father and son Tony and Jason Potter from management practice Braveagle exploring how companies and individuals can develop commercial and practical strategies.

The evening networking dinner will include the announcement of the winners of four coveted awards: HBAA Accommodation Agent of the Year; HBAA Meetings Agent of the Year; Account Manager of the Year; and The John Rees Community Award.

Chris Parnham, chairman of the HBAA, said: “In a world where more demands are placed on our time and contribution, it is the responsibility of an event organiser to make sure their event is meaningful, relevant and delivers value back to its audience. We’ve started seeing some of the industry’s brightest young talent attend our events, and this year’s streamed sessions will cater to individuals making their way swiftly up the career ladder, and help them develop their skills.

“We’ll be announcing several initiatives which will ensure our members can make the most of their relationship with us. The HBAA’s Annual Forum is an educational event, but is also one of the main occasions within the year that our membership comes together to network and build connections, and I look forward to seeing them at Twickenham next month.”

In readiness for the forum, the HBAA has launched SMS communications and an App in association with mobile strategy providers Interacterable. These initiatives will deliver timely and specific event information to attendees, and provide a channel for immediate personal engagement before, during and after the Forum. Registration for the 2013 Annual Forum and further information about sessions are available via the ‘Made to Measure’ website.

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