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Seasoned Events to cater at Adidas Women’s 5k Challenge


Sep 09, 2011 | News

For the tenth successive year, Seasoned Events, part of the Crown Group, is to cater for over 500 staff, supporters and runners at the Adidas Women’s 5K Challenge, held in London’s Hyde Park this Sunday (11 September 2011).

The award-winning food and events experts have been contracted by London Marathon Ltd to provide morning refreshments, breakfast buffets, sandwich bags and a barbecue during the women’s 5K run.

The race, which expects to attract up to 12,500 entrants made up of some of the top British distance runners, celebrities and fun runners, helps raise money for countless charities and good causes.

The barbecue will feature food ranging from tandoori chicken steaks, scorched swordfish loins accompanied by a squash and oregano salsa, and Angus, chilli and sundried tomato burgers on handmade brioche baps. All gas equipment will be provided by Seasoned Events’ sister company, The Event Hire Company.

Colin Sayers, managing director of Seasoned Events said: “After a successful decade of catering at this event, we are delighted to be providing our award-winning food yet again to everyone involved in this well-organised and good-spirited event.

“We are proud of the lasting partnership we have built with London Marathon Ltd, which shows that we can not only deliver on our promise of fantastic food, but that our team of food and events experts are trusted and favoured by our clients.”

Louise Abbott, hospitality co-ordinator for London Marathon said: “This year will be our tenth year working with Seasoned Events on the Adidas Women’s 5K Challenge in Hyde Park, and we hope to continue this relationship far into the future.

“Seasoned Events also facilitate some of our other events throughout our annual event calendar as we can always rely on them to deliver. Seasoned Events continue to supply an excellent spread of food and beverages to suit all tastes and circumstances and provide very helpful and willing staff to ensure the smooth running and facilitation of an outdoor event of this size.

“As with any event of this nature, we have peaks of supply and demand and Seasoned Events has always delivered a very high standard of service with a smile.”

Seasoned Events provides food and events services to clients across a wide range of industries and holds sole catering contracts at venues such as Tower Bridge Walkways and the Imperial War Museum.

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