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Specialist event management company Channell Events Services has been appointed to take on a number of key roles for The Edible Garden Show.
Channell Events’ management responsibilities will include stand sales, sponsorship and marketing for the show which had been scheduled to open at Stoneleigh Park, Warwickshire, in March but was postponed until March 18-20, 2011 as a result of the recession. The company will also take responsibility for the Event Director’s role.
A show spokesman said: “We believe it is sensible to have these key areas of sales, sponsorship and marketing all managed by the same team. It provides continuity and we feel Channell Events has the credentials to deliver a very successful launch show for us.
“Our project was seriously hampered by the effect of the recession and also because of the short lead-in time for our original show dates. We have every reason to feel – given a longer lead-in and a more confident economic climate – that The Edible Garden Show can become an established national event, attracting big numbers of exhibitors and visitors.”
Show operations will remain with independent consultants while the Public Relations role will continue to be handled by media specialists Paul Smith Associates.
Channell Event’s Managing Director Bev Channell said: “We are delighted to be appointed to manage The Edible Garden Show. It’s an innovative and exciting concept and I’m sure the team at Channell Events has the depth of experience and wealth of exhibition knowledge to deliver a successful launch show. Our aim is to establish this event as a ‘must-see’ show in the gardening calendar.”
The Edible Garden Show, supported by Mirror Group Newspapers, has won official endorsements from two of the most high-profile organisations in the gardening and agriculture world – the National Society of Allotment and Leisure Gardeners (NSALG) and the Royal Agricultural Society of England.
The National Federation of Women’s Institutes is also supporting the show with cookery demonstrations due to be conducted at next year’s event by the WI’s National Cookery School.
For further details on The Edible Garden Show 2011, visit: http://www.theediblegardenshow.co.uk