Wembley Stadium has signed a six-year partnership deal with digital communications company, EE, in a bid to make the stadium one of the most technologically advanced venues in the world.
The partnership, which sees Wembley sign a lead brand partner for the first time in its history, will see a multi-million pound investment in the stadium’s technology infrastructure. As part of a planned ’technology road map’ EE will deliver mobile ticketing solutions, enhanced 4G, superfast wi-fi, and the launch of a free app that will offer a feed of event content and information.
The heightened technology and connectivity will be made available to the stadium’s meeting spaces, which can facilitate a range of events including conferences, gala dinners, product launches and award ceremonies.
Melvin Benn, Wembley chairman, commented: "We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet.
"As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences."
Olaf Swantee, CEO at EE, added: "We are proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this deal allows us to extend the same vision and passion to the country’s national stadium. Our the coming months, we will announce a programme of upgrades and innovations to the existing infrastructure at Wembley."