The Harrogate International Centre (HIC) is working on the Joules Big Sale, Simply Christmas, and Love Cooking at the same time.
Due to take place at the Harrogate venue from December 3rd to the 5th, the HIC decided to focus on drawing the three separate shows together to ensure cross promotion and a greater outcome for all.
Sales and account manager Paul Ashton stated: "The Joules Big Sale, Simply Christmas, and Love Cooking are targeting similar markets so it makes sense that they work together and open their doors not just to their own visitors, but also those attending the alternative events."
Joules' brand and PR marketing manager Dominie Cripps noted that Harrogate was the perfect place for the company's sale and added that working in partnership with the two other events has been "fantastic".
Earlier this month, the HIC unveiled a voucher system, offering discounts and incentives to attendees at events taking place in the Yorkshire town, with the aim of developing better links between the area's businesses and visitors.