The HBAA, a trade association for the hotel booking agency and venue community, has revealed that demand for its Annual Forum is at an all-time high with the event recording its biggest number of pre-registrations.
Over 300 senior agency owners, sales and marketing professionals and ancillary suppliers have already confirmed their attendance at the forum, which takes place at The Hilton Birmingham Metropole on 4th and 5th September.
Entitled ‘Fast Forward Thinking’, this year’s event has been curated under the guidance of HBAA Chairman Chris Parnham and is set to address the changing face of business and market dynamics in a world increasingly driven by technology. Delegates will be given the opportunity to learn from keynote speakers, address and debate market trends and widen their knowledge through tailored sessions.
Keynotes will be delivered by former Chief Executive of Dyson, Martin McCourt, and publisher of the What’s Next report on global trends, Richard Watson.
The first day will see content delivered to sector specific audiences comprising agencies, non-residential venues and residential properties. Tailored talks include de-cluttering the mind, working with technologies for events and the latest update on the accommodation market.
The second day of the Forum will begin with another series of streamed talks - with the audience divided into those who are customer facing or in a management role. A highlight of the event will be an interview with industry stalwart and chairman of the Hotel Marketing Group, Dev Anand.
HBAA Chairman Chris Parnham commented: “We’ve seen an un-precedented level of interest for this year’s Forum which has resulted in our strongest line up of speakers and educational content. This is my second Forum as Chairman and we’ve incorporated fresh, inspiring and thought provoking programmes to ensure there is something for everyone. This is one not to be missed and a great opportunity to network with the movers and shakers of our industry.”