Aviva Studios, home of Factory International, will host MAD//North for a third consecutive year when the event returns to Manchester in February 2027. The announcement follows this year's edition, which welcomed 4,000 delegates from the North's creative, media and marketing community.
This year's MAD//North brought together brands including Unilever, Bupa, Primark, Manchester City FC, Stripe, ITV, TikTok and BBC, alongside agencies, creators and emerging talent from across the North. The event uses an "unconference-style" format built around the theme of Northern Soul, encouraging movement, conversation and self-curated experiences across St John's and the wider creative district.
Dan Brain, co-founder of MAD//Fest, said: "There's a real openness and energy to Manchester that suits the spirit of the event, and Aviva Studios gave us the flexibility and scale to create something that felt collaborative, ambitious and connected to its surroundings."
Organisers say the 2027 edition will build on the campus-style model, with expanded programming and deeper collaboration with local partners under consideration.
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