Since its inception in 1997, the Green Tourism Business Scheme (GTBS) has been championing sustainable tourism in the UK, and has become the largest and most successful scheme of its type in the world.
Despite the rise in events venues specifically designed for business meetings, hotels offering conference facilities report that they have yet to feel the effects of this increased competition.
Through a better understanding of the latest trends in the events industry and its place within modern marketing, venues can flourish in a changing industry, says EC&O Venues’ group commercial director and recently appointed chairman of the Events Industry Alliance
What’s driving the trend for event planners searching out more and more unusual venues, and are venues really exploiting this trend to the full? Pete Roythorne investigates.
A trip to Liverpool makes John Spain think about how destinations use their USPs
A trip to Liverpool makes John Spain think about how destinations use their USPs
Sometimes you’ve just got to accept that greater forces are controlling the outcome of your event, says John Spain
John Spain visits Manchester and catches up with an old friend
Oh no, Christmas is just around the corner, but don’t panic says John Spain
Next stop on John Spain’s UK tour is Birmingham, a model, he thinks, that other cities would do well to follow.
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