The Aberdeen Exhibition and Conference Centre (AECC) has undergone a £380,000 refurbishment to increase it seating capacity by 200.
One of a number of leading Aberdeen venues, the facility is estimated to have raked in £75 million worth of benefits to the region's economy last year, according to the Press and Journal.
Money from the local council's Energising Aberdeen programme was used to fund the transformation.
"The new seating is lighter, safer and easier to build and will provide visitors to the AECC with increased seat width and leg room and provide them with a more comfortable experience," Brian Horsburgh, managing director of the conference centre, tells the newspaper.
He adds that the previous chairs had been in place since 1990 and were coming to the end of their useful life.
The AECC is holding the renewable energy exhibition and conference in May this year and will expand the space used for the event compared to last year as the organisers are offering additional sessions to visitors.