The newly-appointed chairman of the Cardiff Hoteliers Association has pledged to make the Welsh capital one of the UK's principal events and conferencing destinations.
Derek Harvey, who is also the manager of the Cardiff Marriott, will take charge of the body with immediate effect, representing 25 hotels in the city with a combined workforce of some 3,000 people and annual turnover of £150 million.
Upon announcing his appointment, Mr Harvey stated that his key aim was to improve Cardiff's standing as a corporate conference destination, particularly in the traditionally quiet months of January and February.
He said: "My aim is to ensure the Cardiff Hoteliers Association continues to work with its partners in the city to bring investment and business to the capital, and particularly to help put Cardiff on the map as a major conference destination.
"Cardiff may have grown enormously over the last 10 to 15 years, but there is still huge potential for a lot more growth."
He also stated that he would be keen to see the construction of a major purpose-build convention centre in the capital to complement the existing venues, including the iconic Millennium Stadium.