Event UK Launches 2010 Show Features

Planning for Event UK is well underway with new show elements and a fresh new advertising campaign soon to be launched.

From 21 - 22 September, Event UK returns to the NEC Birmingham showcasing the full spectrum of the UK's meeting and events industry. For 2 days visitors will experience a show that brings a fresh, energetic and quality business experience at the start of what is looking like a promising quarter for the industry.

Event UK has introduced a series of new features on top of returning favourites that continue to keep its broadened exhibitor and visitor base engaged. These include The Forum, Pimp My Pad, Mini Festival, PA System, Willow Tree and The Next Big Thing. And, in continuing to support regional development throughout the UK, Event UK will be delivering a 2012 conference which will focus on the opportunities for the regions around the Games.

Duncan Reid, Portfolio Director says "In the midst of the recession, Event UK 2009 set new records with an increase in visitor attendance. This year we are looking to take the next step and deliver on our promise of creating an event that inspires and excites the visitor and exhibitor with new features, the latest industry developments and educational content. "

Highlighting some of the features in turn, The Forum which takes place alongside Event UK brings together around 30 high level buyers from the UK to meet exclusively with suppliers. The Forum will offer buyers an effective way to meet with suppliers through a series of pre-arranged face to face meetings off the show floor. The event will conclude with an evening reception and networking event at the Ricoh Arena.

"We are delighted to be working with Event UK to host The Forum. Ricoh Arena has a range of flexible facilities suitable for any type of event and welcome the opportunity to showcase our full range of facilities which are second to none," says Mikala Turner , Special Events Manager, Ricoh Arena

Also new for 2010 is Pimp My Pad, a visually impressive area on the show floor which will comprise of event suppliers, production professionals and theme specialists showcasing their creativity when it comes to designing an event.

Following the success and continued growth of the Next Big Thing, the series of heats has expanded from two to four pre-qualifying heats throughout the UK, the first taking place in London at the ISES Summer Party on 13 July. The remaining heats will be scheduled throughout Summer with each winner forming the final 12 acts battling it out at the Next Big Thing semi finals at Event UK.

A key component of Event UK this year is the 2012 conference. The event will bring together leading industry figures featuring speakers from VisitBritain and Visit London among others, to highlight how the regions can capitalise and benefit from the games legacy.

In addition to the new features for 2010, this year's show will see the return of the ever popular Lilly's Pad bar, Advice Centre and Confex Knowledge.

Event UK takes place 21-22 September at the NEC Birmingham attracting 300 exhibitors and over 3,000 visitors. The new website opens 1 May.

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