ICC Birmingham signs three year deal with the BOA

The International Convention Centre (ICC) Birmingham has secured a three year deal with the British Orthopaedic Association (BOA) following a successful bid from the ICC and Marketing Birmingham.

The BOA’s three day annual congress at the ICC in 2013 saw record delegate numbers exceeding 1,700 for the first time in BOA’s history. The 2013 event saw all of the facilities at the ICC being used including Hall 3 for the BOA’s exhibition and the Hall 1 auditorium for plenary sessions. The ICC won the bid against competition from three other UK venues and the BOA will now return to the ICC for its annual congress in 2018, 2020 and 2022. 

ICC Birmingham and Marketing Birmingham’s bid showcased the venue and city improvements, including the new Library of Birmingham, Birmingham Airport runway extension and the redevelopment of New Street station and the Pallasades shopping centre opening in 2015.

ICC Birmingham offers one of the UK's largest selections of facilities under one roof with ten halls, ten executive meeting rooms, dedicated registration and foyer areas and a dedicated team of event managers and presentation specialists.

Business Development Director for the ICC, Catherine Newhall-Caiger, commented: "We are thrilled to have signed this three year contract with the BOA - it is a great testament to everyone at the ICC that they have chosen to return again to our venue and city. We hope to build upon the success of the 2013 congress and we will work in partnership with the BOA to continue to create new and exciting event experiences to ensure they continue to achieve their event objectives for their delegates and exhibitors." 

Ian Taylor, Commercial Director at Marketing Birmingham, added: "With more medical technology companies based here than in any other UK region and more life sciences employees than any other core city, the three-year deal to bring the BOA’s Annual Congress back to Birmingham further enhances our strong relationship with the sector. We look forward to welcoming BOA delegates back to Birmingham for events which we anticipate will generate a £5m economic boost to the region.”

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