International Confex: Representing the Best of the UK Events Industry

International Confex takes place next week and with just five months to go until the start of the Olympic and Paralympic Games in London, Jonny Sullens, Portfolio Director, International Confex is expecting the show to fulfil its role in representing the very best of the UK events industry.

“2012 is a big year for the events industry and a chance for us to showcase our many qualities. In my mind, we have a world beating industry here, and International Confex will once again reflect the qualities of our destinations, venues, services and production,” comments Sullens.

“I am absolutely delighted with the quality of our exhibitors this year, across the sectors of the show. In this economy our visitors are more focused and demanding of our event, they want to see the very best organisations to fulfil their event requirements, and I’m confident International Confex 2012 has risen to the challenge.”

“This is best evident with the pickup we have seen in pre booked meetings at the show and the popularity of our Loyalty Programme,” continues Sullens. “Already the pick up on these meetings is considerable and this is giving us a lot of confidence for the show.”

However, with all eyes turned towards 2012, like many, Sullens is also focused on the industry post Olympics. “We’re looking at two themes for 2012; delivery and legacy. I believe our educational programme is more focused than ever before, we have specialised agendas for association buyers, PA’s and the content has been curated to give forums to share best practice and improve knowledge so our industry can be at its very best during 2012.”

“We’re also aware that this industry will play a major part in delivering the legacy for the Games and continue to attract the very best events in the years post 2012. Our educational programme also looks to provide forums and discussion, led by some of the leading voices from the games, on how our industry can fully realise the potential of the Games,” comments Sullens.

So what does success look like for the UK’s premier event industry exhibition? “Across all our research the main objective for both visitors and exhibitors is to get business done, to create meaningful connections, and that’s how I want us to be judged, whatever the objective or outcome of the meeting – if it makes a difference we want it done at our show,” concludes Sullens.

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