Its official, Mayfair Cavendish has a new name and a new look! If you have already heard on the grapevine that London’s leading conference centre group has changed its name to Cavendish Conference Venues then you have received reliable event industry information. The new corporate identity is being launched along with a comprehensive new website to accommodate the needs of the expanding conference group.
Cavendish Conference Venues Director, Tom Mayers, explains, “When we launched the group it was logical for our branding to highlight our venues’ names and locations. Now the business is expanding this concept has become unwieldy and has ceased to work for us at an operational level. Our solution has been to simply create an umbrella corporate identity - the challenge was to retain our strong brand values and instant customer recognition. Therefore we undertook some detailed research considering a range of options and consulted with our customers to devise a new identity.”
With the introduction of the new branding each of the conference centres will retain its own identity and logo while being clearly positioned within the strong Cavendish Conference Venues group. Cavendish venues are renowned for exceptional service, fantastic locations and superior, versatile facilities at affordable rates. The venue team’s unique approach and expertise in delivering the ultimate in modern conference staging is consistently awarded with an extensive and loyal client base. Clients are delighted by the leading edge attitude and the exacting standards adhered to by everyone on the Cavendish team.
The launch of the new corporate identity and website follows the announcement in May by Cavendish Conference Venues that it is to open the fourth venue to join the group, America Square Conference Centre, in September 08. The group has a strategic plan to expand further with another venue planned to open its doors early in 2009.