A new initiative aimed at promoting Worcestershire as a corporate conferencing destination is beginning to attract the support of some major venues and businesses.
Since being established by the county council in June, Conference-Worcestershire has attracted 17 residential member venues, including several large hotels and country houses as well as smaller locations such as country pubs.
This has pushed its venue portfolio up to 22, with locations boasting conferencing, meeting and team-building facilities as well as those offering clients something a little different, such as the West Midland Safari Park and the Elgar Birthplace Museum.
Commenting on the latest membership push, Emma Robinson, head of services at conference-Worcestershire, told Worcester News: "Considering the whole country is within a time of economic turbulence, it is great news that venues within our county are confident that Worcestershire has something fantastic to offer companies and organisations looking for the best place to hold their events."
Worcester is located just 30 miles from Birmingham, meaning the local conferencing sector needs to compete with that of the second city, where the NEC Group has recently reported record profits.