30thJune 26, Manchester, UK: Aviva Studios will continue its partnership with MAD//Fest this July, supporting two sessions at MAD//Fest London on sponsorship, culture and brand partnerships.
The first session, Sport, Culture and Cities: Building a Multi-Venue Sponsorship Strategy, takes place on the event's Sports Stage and brings together Tom Whiteside, Group Head of Sponsorship at Aviva, and Jane Hector-Jones, Brand Partnerships and Sponsorship Director at Factory International. They will discuss how sponsorship is extending beyond traditional sport into culture, place-making and audience engagement across multiple venues.
The second session, Sponsorship for Social Change: The Brands Doing Well Out of Doing Good, features Hector-Jones again alongside Scott Branch, Senior Vice President and Integrated Business Lead at THE-TEAM, examining how brands use partnerships to create social impact.
The appearance follows MAD//North's return to Aviva Studios in March, which according to Aviva Studios brought thousands of delegates from the creative, media and marketing industries to the venue.
Stephanie Williams, Head of Events at Aviva Studios, said: "What we're seeing at Aviva Studios is brands that want ideas, creative partners and opportunities to connect with audiences in meaningful ways."
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