Though all eyes have been on Edinburgh in recent weeks due to the festival, Glasgow has been named as the destination of choice for a major sporting conference to be held in the run-up to the 2012 Olympics.
Scotland's biggest city learned that it had been chosen as the preferred location for the International Convention on Science, Education and Medicine in Sport (ICSEMIS) after a consortium of five UK universities and the event organiser Concorde Services met in Guangzhou, China, just a few days ago.
This means that some 3,000 delegates are set to descend on Glasgow in July 2012, with some £5 million expected to be generated for the local economy.
As part of the bid, it was revealed that the conference will take place in the city's Scottish Exhibition and Conference Centre (SECC), with the venue's director of sales telling the Scotsman that he is looking forward to welcoming some of the biggest names in world sports.
"The SECC will be playing an integral part in the 2014 Commonwealth Games when they come to Glasgow and this pre-Olympic conference represents further, our continuing commitment to supporting and staging major sporting events," Ben Goedegebuure explained.
The news comes just days after it was reported that Edinburgh is looking into taking on more corporate conferences, with a new mega-venue possibly in the pipeline for the capital.