Hilton Birmingham Metropole celebrated its 50th anniversary with an event for buyers, agencies and industry partners, used to launch its new Strategic Event Partner Programme. The programme formalises the hotel's relationships with four specialist suppliers: Eventologists (event design and production), Protec (technical production and audiovisual), Apollo Music (music and entertainment) and Showstoppers Entertainment (live entertainment).
The evening, themed "A Merry Un-Birthday" and inspired by Alice in Wonderland, included transformed event spaces, site visits and live entertainment produced by the four partners. Nicola Betley, area general manager at Hilton Birmingham Metropole, said the partnerships bring together specialists who know the venue, the team and clients, with the aim of making event planning simpler for organisers.
