'Science of Events' survey launched

A 'Science of Events' survey on corporate events has been launched, designed by caterer Jackson Gilmour and the Science Museum, to find a 'formula' for the perfect event.

The survey is aimed at anyone who has attended a corporate event and questions will range from what motivates someone to attend an event in the first place to the importance of the venue and how much wine is "enough". The data gathered will be used to "construct an evidence-based equation for the perfect event".

Jackson Gilmour operations director Francis O’Hagan said: "To my knowledge, research on this scale has not been attempted before. We are looking forward to sharing our findings with event organisers, venue teams and suppliers all over the capital.

"Everyone who completes the survey will be entered into a draw to win a bespoke lunch for six prepared by us."

The 'Science of Events' survey is online until the end of October. It forms part of the broader Science of Events project, which also includes focus groups with industry experts in the autumn and a large-scale 'Event Lab' event in 2014.

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