De Boer joined the biggest names and the finest cars in motorsport at this year’s Goodwood Festival of Speed as it supplied temporary showrooms for some of the world’s leading motor manufacturers.
The structure specialist provided services to five exhibitors at the event, including main sponsor Alfa Romeo, together with Lotus, Audi, Citroën and Peugeot. De Boer erected an Alu Hall measuring 20 metres by 25 metres for Italian car maker Alfa Romeo which celebrates its 100th anniversary this year.
The distinctive exhibition stand was covered in bespoke red panels to reflect the company’s corporate colour. As well as the centenary celebrations, the Festival of Speed marked the public debut of the hotly anticipated new Alfa Giulietta alongside an Alfa 8C Spider.
The De Boer team, who were on site for six weeks prior to the show starting, provided last year’s main sponsor Audi with a scaffolding sub-base for its showroom covering 2,700 square metres. As part of the project, Brackley-based De Boer installed flooring, decking tiles, hand-rails, staircases, entrance ramps and cladding before it was handed over to Audi.
The German car manufacturer wowed crowds with their first glimpse of the forthcoming R8 GT supercar, of which only 33 will be coming to the UK, the new A1, the A8 L and the RS 5 coupe.
De Boer Sales Manager David Tunnicliffe said: “The Goodwood Festival of Speed is one of the key highlights in the motoring world and we were privileged to have supplied structures to the main sponsor for the second year running.
“Goodwood House provides a picturesque backdrop to the event. However, its sloping grounds can be challenging. We work very closely with the clients to provide them with innovative design concepts whilst also taking into consideration the detailed level of planning involved to overcome the undulating land.”
Measuring 20 metres by 25 metres, De Boer’s Delta structure was transformed into a stunning temporary showroom for Lotus displaying a range of cars including the new concept Evora Hybrid, the 2011 Elise and the classic Formula 1 Type 49. The Delta roof provided a unique façade with a cantilevered 5m canopy.
De Boer provided a scaffold sub-base for both Citroën and Peugeot. The eagerly awaited DS3 Racing was the main attraction on the Citroën stand as well as the all-electric Survolt supercar and C4 WRC racing car.
Peugeot celebrated 200 years as a brand with origins dating back to steel goods, with iconic cars from the past and unveiled its new SR1 sports roadster, Hybrid 3 Evolution and the all-electric iOn at the stand.
The show took place in the grounds of Goodwood House with this year’s theme, ‘Viva Veloce! – The Passion for Speed’, celebrating Italy’s influence with motorsport and the impact the country has had in the world of sport.
Background on De Boer
De Boer is one of the leading international suppliers of temporary accommodation for large events and festivals, storage purposes, airport baggage handling and supermarkets. De Boer was established in 1924 and is headquartered in Alkmaar, The Netherlands. The company now has offices in The Netherlands, Germany, the United Kingdom, Belgium, Austria, France, Spain, Sweden and Dubai. De Boer is also represented in Qatar, Russia, China and the USA.
It employs more than 350 people internationally and during high season another 150 temporary workers are deployed. NPM Capital has been major shareholder since August 2005.
