Parents across the UK are spending £31 million on US-style high school proms for their children, according to new research from Holiday Inn.
The popular chain, which is part of the InterContinental Hotels Group, released the study as it announced that a number of its hotels, including its Manchester venue, will be offering budget prom packages to take the pressure off parents.
Hotels, including the Holiday Inn Manchester Airport, Brighton venue Holiday Inn Brighton-Seafront and Leeds venues Holiday Inn Leeds Brighouse and Holiday Inn Leeds Wakefield, will now play host to the balls, which cost just £18 per head.
The packages include venue hire, a glass of champagne, some finger buffet food and a DJ to dance the night away to.
Tom Rowntree, spokesperson for Holiday Inn, said: "Over the past year alone we've seen a 500 per cent increase in prom bookings at our hotels and each year they become more extravagant."
Towards the end of last year, Holiday Inn kicked off celebrations for 2012 day – the 20th of December - with a discounted room rate.